Google positioning is the place occupied by a website in the results pages of search engines such as Google for keywords written by users in search engines.
If you don$0027t have the time to read the content, you can listen to his narration here or download it to listen later:
If you have a website or blog, you may have already done the exercise of typing its name or keywords into the Google search engine to see where it appears.
Because the first page of search engine results is the most coveted place on the Internet… Everyone wants to be there!
Although achieving this is not impossible, it is a task that requires patience, disciplined work and constant monitoring.
But why is it so important to achieve that positioning and how to measure it properly? Let start at the beginning…
What is Google positioning?
Positioning is the place your website occupies in search engine results when certain keywords are searched.
Generally, the results that appear on the first page receive the most clicks, especially if they are in the top positions.
There are two types of results:
They are the first to be seen on the results page and appear with the word “Ad” on the left side.
As they are paid, they have less credibility, so they do not receive as many clicks as one would think. According to SERPLAB, between 70% and 80% of users “skip” these ads and go straight to organic results.
are the results that occur “naturally” in the search engine, and do not have the “ad” indicator. The first organic results are the ones that give users the most confidence. This is why they receive the most clicks.
This organic positioning depends on several factors. Basically, search engines such as Google evaluate the relevance and authority of your pages with respect to the term or keyword chosen by the user, in order to present them with the results most in line with their search.
To reach that desired place, there are SEO techniques, whose purpose is to optimize your pages so that, little by little, they appear in those first locations.
So recognizing your web positioning is very important when evaluating your SEO strategies and analyzing their effectiveness, in order to make the necessary adjustments and reach the coveted top.
Having a well-positioned site means:
- drive more traffic to your website,
- have greater visibility
- and higher conversion rates.
Who doesn$0027t like the sound of that?
Learn more about what positioning is and the strategies that exist to maintain it by downloading the complete guide to SEO:
Complete guide to reaching the top of Google ranking!
How do I know my Google ranking?
If, as I mentioned before, you really did the exercise of searching your keywords in Google, let me tell you that that is not the best way to know your positioning.
Why? Because Google adapts the results it shows you depending on your geographic location, search history, the sites you visit, and even your Google Account.
But don$0027t worry, here are some techniques you can put into practice with the following resources:
1. Incognito browser
Private or incognito browsing prevents Google from remembering your history, cookies, browsing data, etc.
So when you enter the search engine in incognito mode and type in your keywords, you have a greater chance of receiving an objective results page.
The advantage of this method is that it is very easy to implement, plus it does not involve registering, paying or downloading anything.
The disadvantage is that it does not provide you with other information that you can find in some SEO tools that I will show you later.
If you don$0027t know how to activate private browsing in Chrome, you can access this link from Google. You can also do it in Mozilla Firefox.
In addition to being a very complete tool,Semrushte allows you to choose from several languages (including Spanish), which makes it very easy to explore and understand.
Simply enter the domain, keyword or url you want, choose a country and click the button.
You$0027ll receive a comprehensive report with traffic data, keywords and more.
When you enter Domain Analysis – Organic Research – Positions, you will be able to see the keywords your site appears with and in which positions.
This tool also provides you with other information that can be very useful for monitoring your SEO strategy.
While it allows you to view information for free, it also offers paid versions, including customized plans.
Enter here to learn about SEMrush.
3. Pro Rank Tracker
Pro Rank Trackers another complete SEO tool that also has the option of choosing the Spanish language.
This platform has several plans, including a free one that allows you to register two urls and 20 keywords.
Among its many functions is to demonitor the positioning of your pages and whether they have risen or fallen in position during the last day, week or month.
This tool also gives you ideas about keywords and even shows you the unknown terms that drive traffic to your site.
You will be given a free tool , which is supremely simple and easy to use. When you log in, click on “Free SERP check” and enter your url and main keywords.
This tool will show you your position with respect to the different keywords and if they are among the first 100 results.
You can also register for free to access an automatic monitoring service that allows you to enter an unlimited number of projects and keywords. Sounds good, doesn$0027t it?
GoKoOM, in addition to a traffic crawler, is an SEO suite of tools that can help you with the positioning of your website.
The SEO TASKS stand out, which appear automatically when GoKoOM detects failuresOn Page in our urls.
Also GoKoOM is able to detect Opportunity Words, which are the words that appear repeatedly in the texts of your competitors in Google for the keyword you are positioning, however, they do not appear in your text.
Simply by including these words in your articles, you will broaden the semantic spectrum, which will allow you to improve on the SERPs. GoKoOM is completely in Spanish and has a free version for 10 days.
Its environment is pleasant and its graphics are very easy to understand. However, it has a video training course to get the most out of this tool.
6. SE Ranking
SE Ranking is a comprehensive all-in-one SEO platform with an intuitive and easy-to-use interface that is also available in Spanish.
The SEO platform includes multiple tools that, among other things, such as auditing your site and analyzing the competition, allow you to track your website positions simultaneously on several search engines, including Google.
Simply add your website along with the target keywords, select the search engines and locations you want to crawl and that it.
SE Ranking will show you how your page rankings change daily, providing comprehensive detailed reports and visual representations.
The 14-day free trial provides a lot of useful information, but there is much more available in the paid custom versions of the platform that is definitely worth exploring.
Remember that a good positioning is the result of having well optimized pages, easy to navigate, with responsive design, quality content and a good use of keywords and internal and external links; among other factors.
All these SEO actions are fundamental to take your website or blog to the top of the winners (and keep it there).
Put them into practice and you will feel the satisfaction of seeing how you scale positions, increasing your visibility and number of visits.
Did you like the article? Then we invite you to read our content on how to develop an SEO strategy to better position yourself in Google. Don$0027t miss it!