Like me, you may know someone who at first you didn$0027t like very much (possibly because he seemed unpleasant or uninteresting in his shyness); but once you got to know him better you discovered how much he had to offer. Has this happened to you?
At the risk of getting sentimental, this is what happens when you only do On Page SEO: you have a great site with pages of excellent content, but you neglect the external factors that will make your audience approach you with more confidence (or Off Page SEO).
Of course, as with people, this can happen naturally over time. But it doesn$0027t hurt to help yourself a little, do you think?
That why here I present to you the three most important aspects you should take into account when doing SEO Off Page:
No wonder this is the first aspect. With so much junk content on the Internet, search engines like Google care very much that every page indexed is 100% reliable.
To ensure that this is the case, there are a number of factors that evaluate the reliability of a site:
It represents how well known your domain is (of course if your name is Facebook or Coca-Cola, you won$0027t have a problem with this). The better known, the more reliable.
That why it so important for you to build a brand around your site, something that gives it identity, connects it to your audience and makes it gradually a reference.
You can measure your site authority level by logging in here.
It how well known a particular page is. If you have a single page on your website with a high level of authority, it can be transmitted to others on the same site through something called internal linking or interlinking.
Age of the domain:
Over time, sites accumulate more and more URLs that are indexed in search engines, so older domains are more likely to appear well positioned in results.
Although you can$0027t travel back in time and change the age of your domain (yet), you can and should be very attentive to the expiration date to renew it in time.
2. External links or backlinks
These are the links from other pages that lead to your site. For search engines like Google, each of these links is like a “vote of confidence”: proof that your site is trustworthy.
Organic links occur spontaneously and are the most valuable of all, especially if they come from recognized pages. However, they do not occur by magic. To achieve them you must constantly work on your content and persevere to reach a high level of authority over time.
Of course, this makes some people opt for the easy way of buying a bunch of links, an act that Google discovers and heavily penalizes.
That why to make a good external linkbuilding strategy you must take into account:
If from one day to the next a large number of links appear leading to your site, this will be a warning signal for the search engines (even more so if your site is less than a year old).
Links should occur naturally, growing steadily over time.
Quality over quantity:
You should try to receive links from authoritative sites, avoiding those that seem unreliable. It doesn$0027t matter if they are relatively few, what matters is the origin.
It the phrase or word that carries your URL. This should vary, as always using the same anchor text can be very suspicious for search engines.
Remember that links should come from pages related to your content and lead to several pages on your site, not just one.
Now you might ask, “Okay, but what can I do then to get links in a legitimate way?” Here, some ideas:
- Participate in blogs and forums related to your site, make interesting comments that add value.
- Publish quality articles on third party sites. This tactic is called guest blogging.
- It creates viral content. It sounds easier than it is, but tutorials, contests, infographics and even humorous content can help you get a lot of links if you do it right.
The search engines adjust the search results to certain characteristics of the user, such as their location, history and contacts.
While some of these factors are out of our control, there are some things you can do to provide a more personalized experience.
Use keywords related to the city(s) and/or country(ies) where you provide your service , so that you have a better chance of appearing in the search results from there.
This type of action is called Local SEO.
Google takes into account users$0027 browsing history to provide them with more relevant search results. So if someone has already visited you, you$0027re more likely to appear in their search results.
How many followers does your brand have on social networks? How much do they share your content?
For search engines these are indicators of quality, as a high level of interaction means that your content is good enough to be shared. To optimize this aspect I recommend you to make an influence marketing strategy, where you identify some characters with authority that will help you achieve reach.
Every good content strategy MUST include SEO On Page and SEO Off Page. It is a job that requires perseverance, patience and constant learning, put it into practice and you will see how little by little it will give excellent results!