Everything moves, nothing is still, the earth turns on its own axis, the river flows constantly, the sun rises and sets, the night passes until dawn, we begin our journey and we also move from here to there throughout the day.
With all this dynamism that governs the world, adaptation to mobility is synonymous with success and good business. That is why today we will talk about a new concept that is SEO Mobile which, as its name indicates, is the whole process of SEO optimization of your site or blog for mobile devices.
Today you are going to discover this very important concept, at a time in our culture when we have the world in our hands and we carry it with us everywhere.
Complete guide to reaching the top of Google ranking!
It is the whole web of techniques and practices of SEO positioning designed to suit each particular device. The adaptation of a single design to the various formats of mobile devices is the backbone of this modality.
From Mobile Friendly to Mobile First
Some time ago, developers noticed that the trend was that the market would migrate from the desktop to the mobile. And not only that, but also the user experience would be increasingly conditioned to that feature. It was then that the idea of being friendly arose, or as we usually say: friendly.
Until Google realized that almost 60% of searches were performed using Smartphone and that when their artificial intelligence said: “more than a friend, mobile devices are a priority”.
What is the Google Mobile First Index?
It is an index that Google uses to position the results, before its last update there were differences, if you searched from a desktop was generated a type of SERPs and if you searched from a Smartphone was generated another more suitable for mobile results. Now that difference no longer exists, whatever the device you use, the SERPs that will appear will be generated by Google Mobile First for all devices.
The three main forms of Mobile Seo
First of all we must understand that “mobile device” means almost exclusively Smartphones. It is not a tablet, nor a notebook: it is a phone. This is very important to understand Google and its positioning system. Your site must meet the quality requirements to satisfy a user who navigates in the virtual world while moving in the real world.
Let now look at the three classic ways to optimize.
The M configuration
Going directly to the topic of different URLs, in case you want to get out of the generic, there is what we call the M configuration, which is nothing more than creating an equivalent URL with optimized content for mobiles. For example, if we have a page www.midominio.com that is displayed to computer users, we will create a URL m.www.midominio.com .
While it a bit old-fashioned and losing space, it can help if you have segments of your audience that still use desktop devices. It was a very useful option when mobile browsing was just emerging.
This is a much more interesting option for SEO, all in the same URL that is displayed differently according to the user device. The problem here is to follow the mobile updates and be up to date with the settings, otherwise it can happen that your site is displayed completely misconfigured.
This is the best option, with no need for separate URLs or different HTML for each device. This is the most friendly option and the one that will give you the best results. We are talking about a concept that is defined as “a design philosophy”.
- Centralizes all contents in a single URL;
- You avoid all the hard work of labeling duplicate contents;
- It doesn$0027t redirect, which saves you trouble.
- As a result it makes the site very easy to use.
What do we call Responsive Design?
It is a type of design that is adapted to the size of the device in which a content is displayed, and that also facilitates the whole process.
- It cheaper: because you make only one design;
- Reduces the user bounce rate: those who leave the page without interacting, often because they cannot see the content correctly;
- Produces more conversions;
- Increases the efficiency of the marketing strategy.
Good Practices in Responsive Design
Prioritize the user experience
All this practice arises from the need to adapt to the user experience. It is not only image definition, but also load speed, information relevance, layout, including also the geo-location factor, among others.
The trick is very simple: use your common sense, the most common of the senses. If you know that there will be flexibility for various types of devices, simplify as much as you can.
Designed for all screen sizes
There are size formats that are more used than others and the resolutions are different. There are basically four main ones:
- 480 px or less for Smartphone;
- 768 px or less for larger tablets and smartphones;
- 768 px or more for desktop;
- 1024 px or more for large desktop screens.
Worry about images
Images may take time to load, or lose definition. While an image is worth a thousand words, a poorly sized image is worth more than a thousand negative reviews.