Indexing is the process by which Google attaches a web page to its index to display it in search results.
After structuring, writing and uploading content, finally your website is ready to receive the countless users who browse the Internet. However, when you type the name of your site in the search engine it doesn$0027t even appear, does it sound familiar?
Take it easy. Everyone who launched a website has been there. That why today we$0027ll show you the formula for success in appearing on Google: indexing.
In this article we will talk about indexing in Google, what it is, why it is necessary, how it works and what steps you should follow to quickly and correctly index your website in Google in an SEO strategy.
What does it mean to index a website in Google?
Let start by clarifying what Google indexing means.
In simple terms, indexing a website means that the site is part of the Google index. That is, it will be available in your catalog and will appear as a SERP result when a user performs a search.
Simply put, if your page is not indexed, it won$0027t show up in search results no matter how hard you try.
So once Google knows about the existence of your website and adds it to its index, with all its pages and content, you can say that your page is indexed.
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Why is it necessary to index a website in Google?
Since almost 90% of all traffic on the Internet is channeled through Google, you need to be there if you have a Digital Marketing strategy, right?
By means of indexation you ensure that your website will appear in the search results. Without it, Google simply won$0027t know you exist.
Let go over it a bit. When a user makes a search, Google uses a large index to quickly review all the websites that contain relevant information against that search and display them according to their SEO positioning.
As you can imagine, if your site is not in that index, Google will not be able to consult you and therefore will not be able to show your page as a result to a user search.
Without users visiting your site, no one will see your content by organic means and will decrease lead generation and sales opportunities.
How does indexing work in Google?
But how does Google recognize new websites and feed its index? Well, the process works in three stages.
Google, like all search engines, has a crawler software called Googlebot that constantly browses the web looking for new pages or updates to existing pages in its index.
Googlebot discovers new web pages when it finds them linked to sites it already knows or when webmasters provide it with information using Sitemaps.
Once it discovers new pages or updates, Google interprets their content, classifies it and adds it to its index, that is, it indexes it.
From that moment on, the website is in the giant Google database, available to appear when a user performs a search on its subject.
3. Publication and positioning
The final step occurs when a user performs a search and Google, through its algorithms, identifies among its index what is the most relevant answer to their concern, be it websites, images or videos.
8 steps to indexing a website to Google
It time to move from theory to practice. Here you will learn the steps you need to follow to correctly index a web page in Google. Follow them carefully!
1. Set up Google Search Console
Google Search Console is a free tool from Google that provides information about the indexing status of web pages.
It shows configuration errors and web analytics data with which you can identify optimizations to be made on your site, so this is the first step you should take.
Learn how to use this tool with our free Google Search Console e-book!
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2. Create the sitemap
A Sitemap is, as its name suggests, a map of the website that shows information about the pages and contents of a website and their relationships.
The file contains your website URLs in a hierarchical order, making it easier for Googlebot to crawl and index.
3. Create the robots.txt file
The function of the robots.txt file is basically to tell Googlebot which pages and content it should crawl and index and which it should not.
It is used to prevent pages that you do not want to appear in the SERP from being displayed as results of a search.
4. Add quality content frequently
When you add new content or update existing content on a regular basis, you$0027re showing Google that you$0027re constantly making changes to your site, which will force Googlebot to crawl your page frequently.
This is beneficial for easily indexing new content in a matter of hours or minutes.
5.Implement a strategy of backlinks and link building
Get websites that are recognized by Google to link to your page, or link relevant content from these sites in your own posts. Don$0027t buy fake links, go for high authority, relevant backlinks!
Likewise, if you have new content, link it to another URL of your site that is already indexed and positioned.
6. Watch for broken links
If Googlebot detects that a link or a URL on your website is going nowhere, it will make it harder for it to be indexed.
Detects broken links and creates redirects so as not to compromise the user experience.
7. Optimize the organic positioning of your website
Indexing is the previous step to positioning, and one would not make sense without the other. What is the point of appearing on the seventh page of results if 75% of the clicks stay on the first 5 results?
Having a web page positioned enhances your domain authority and shows Google that your content adds value. In the end, you know the search engine loves that, so it will quickly and easily index all your new content.
Do you want to know the techniques to improve the organic positioning of your website? Download our SEO Guide, a free ebook full of tips that will catapult you to the top of Google.
Complete guide to reaching the top of Google ranking!