When it comes to SEO, much of the attention is focused on Google text search results, isn$0027t it?
However, there is one tab less explored by sites and blogs in this optimization work: that of Google images.
And that is an interesting gap for companies that have more difficulty in appearing in the first textual search results.
In the end, because the competition for the first page of Google is so great, focusing on images can open up an alternative route with high traffic movement to your pages.
If you want to know more about SEO for Google Images, then stay with us.
In today article you will see how this mechanism works, what its advantages are and how to make your photos and figures appear in this type of search.
How does Google Images work?
Google images is one of Google alternative search mechanisms, as well as video, news, shopping, book and map searches.
Through it, people can find specific sites, content or photos using the image results instead of text and links.
This is the case, for example, with searches for references to decoration, clothes, food dishes or photos of a celebrity or event.
A special feature of Google Images is the ability to search not only by keywords.
Now, you can start a search using an image, as soon as it is sent to your computer via a URL of another image on the web.
That way, Google will deliver results for images similar to those inserted in the search field, sites that include the searched image and other sizes for the figure used as reference.
For now, we can also highlight the search segmentation filters.
Through Google images, you can specify your searches based on size, color, photo lifespan, author licenses and image types (photo, face, animation, clip art and line drawings).
Here are some more details about how Google Images works and its benefits!
Why do your site images need to appear in those search results?
We prepared a short list with 4 reasons to check that your site or blog could grow if it was optimized for Google Images.
Look in the next few lines!
Produces faster growth in positioning
One advantage of Google Images is that, when you make just one scroll with the mouse on the screen, dozens of results are displayed , something around 30 and 40 images.
This way, the chances of impacting the public with your site images are greater than with textual searches, which yield 10 results per page (knowing also that people rarely advance to the second or third page).
Allows you to appear in the results of text searches
A detail of the operation that can be considered a benefit is the opportunity for an image of your site to appear in the overall search results.
If you$0027re used to using Google, you may have noticed that, for some searches, images are displayed before, next to or between link results.
For example, if you go to Google and do a search for “Quentin Tarantino” (the famous director of movies like The Hated Eight and Pulp Fiction) you will see that pictures of him appear next to the links.
Generate more traffic to your site or blog
If you can get to the top of the search results faster and still have the ability to display your posts in the text results, it only natural that traffic to your site or blog will be higher.
More than an alternative path, Google Images is a complementary source of visitors, as are social networks, email, and other indirect channels.
Improves the content consumption experience
That a benefit that revolves more around the visitors. When you use and optimize the images in your content, you can improve the user experience in 3 ways
- Provides an additional image option for a given search: if you publish a photo, meme, montage or illustration of your own, there is a great opportunity to attract visitors because it is something new, that is, with different angle, vision, colors and context from the other images on the same subject.
- The understanding of the content becomes more playful: The images help to illustrate and explain more complex tutorials and concepts.
- Promotes accessibility: When images do not load, Google displays Alt Text tags (see below) to describe the image content to readers. In the case of visually impaired, the same tag can be read by programs that talk about the content of the sites. Thus, the images are accessible to all types of public.
How do you SEO for Google images?
SEO for photos, figures and other illustrations is not loaded with many techniques such as page and text optimization.
Still, there are some important modifications to make your site or blog better positioned in image searches.
You want to know what you need? Then take a look at the five tips we$0027ve selected for you.
1. Adjust file names to images
How do you usually name the images you upload to your site? If you don$0027t make a habit of describing in your file names, you$0027re on the wrong track.
Along with the Alt Text (subject of next point), the file name is one way Google has to read the image. In the end, the search engine fails to visualize a figure the way we see it.
So, if you upload a picture of some black running shoes from Adidas, the file name could be ” Black Running-Tennis-Adidas.jpg ”
Remember that each word must be separated by hyphens (or Google will not read the spaces either) and must not contain accents.
The name of the file can appear, at various times, in the URL of the image, that is, making things much easier for Google.
2. Describe the images in the Alt Text attribute
The Alt text is the most important SEO factor for images, photos and figures . It is a description attribute that must be inserted into the HTML code of an image.
But you can rest assured that you do not need to have a great understanding of programming to do that.
Some platforms, such as WordPress, make it easy to insert that tag.
For example, when you upload an image from your computer to the system, it offers the possibility to fill in a field called “Alternative Text”. This is where you describe your image.
This description should be brief, objective and if possible , with the keyword of the page where the image is inserted.
That stretch should describe the image so that the Google bots can get to know what the image is about.
For example, if you upload a photo from the book “The Art of War” in a post on your blog, the image code with the Alt Text tag could look like this:
<img src=”cover-the art-of-war.jpg” alt=”cover-the art-of-war”
Important tip: Avoid repeating keywords in both the file name and the alt text of the same image. Google understands that as a form of manipulation of the algorithms, which can result in penalties for your site.
3. Include a legend in your figures
The legend is not a factor that directly influences the SEO of an image. Its performance is more focused on the SEO of the page, in order to keep the reader attention on the page.
And that important because you have many people who enter a site after clicking on the search results image, save the file to the computer and then close the page.
This attitude is bad for the site, because it increases the bounce rate, making Google understand that that search was not satisfactory for the user.
With the legends, the reader can understand the context in which that image is inserted and, with that, become interested in the rest of the content.
With visitors staying longer on the site and a lower bounce rate, your pages will rank better on both text and image results.
4. Align images with page content
The context of the image in relation to the content of the page also directly influences the positioning.
For example, a picture of a car engine will be better positioned in a text about car mechanics than if it were in a travel article.
Therefore, the images and text on the page need to converse, to complement each other.
5. Reduce file size
That another technique that affects page SEO. Therefore, reducing the file size is relevant to speed up the loading of the pages.
In the end, one of the factors that slow down the opening is the weight of the images, and nobody likes a slow loading site, right?
Therefore, use programs that reduce the size of the files without losing the quality of the images. Tools like Optimizilla, Kraken.io and TinyPNG.
Google Images is an interesting route to be explored in order to attract more traffic to your site or blog.
While most pages focus on text or video search results, you can grow by optimizing your images correctly.
For that, guarantees at least that they have the name of the file and that the Alt text tag is set.
Google will only understand the description and context of the image if those sections are correctly filled in. In short, these are the most direct factors in the positioning of your images in search results.
Here you can check how to optimize your site for better positioning in Google images.
Now, the next step is to know how to choose the photos and figures to make your contents more attractive and engaging. That why we indicate you the reading of our article: 19 errors when using images in your contents that you should avoid!