If you work with SEO, you$0027ve probably heard about the importance of backlinks, right? But in this post I$0027m going to show you how to remove the backlinks! Do you think it weird? It happens that there are negative backlinks that can harm your site. Do you want to understand more? Then keep reading!
External backlinks are excellent for the ranking of any page, surely you know that. Who works with SEO and does not want to receive backlinks, right?
There are even professionals dedicated to acquiring new backlinks to sites and blogs, did you know that?
But it is important to emphasize that backlinks are good as long as they are of quality and relevant.
Links are not always a sea of roses: we know that there are untrustworthy domains and that is why it is necessary to take some actions to avoid your work being harmed.
That why I$0027m here today to teach you how to reject backlinks.
But why remove backlinks?
Because, along with them, you also remove the “negative relevance” they convey to your domain, making your SEO strategy remain safe and unaffected.
Do you want to understand more about it? Then just continue reading the article.
Complete guide to reaching the top of Google ranking!
The importance of backlinks
Ever since I was a kid in digital marketing, I remember very well hearing my grandmother talk about how no content marketing strategy leaves the place without backlinks, and at one point she was right.
For the fact that search engines give value to a page that receives quality backlinks.
Think of the following analogy: a session at the public library where the topic is digital marketing, marketing and administration – which at some point are correlated – and there are 200 books there. Of that total, about 150 cite Philip Kotler as a reference on marketing issues.
Thus, the fact that Kotler has published books with the theme of marketing and that other authors have cited his works as a reference, made him be treated as a reference in the matter.
Were you able to understand the relationship here?
The same works for websites when the subject is a backlink, so it interesting that you get the most quality links and not unrelated links of low relevance.
This happens because these quality links will be one more factor for your page to have an excellent performance in the SERP of any search engine.
How low relevance links affect your SEO
It is not only from quality links that the marketing professional lives.
The fact is that you don$0027t choose who points a link for you: people can simply link to your site whenever they feel it necessary.
In some of these cases it can be negative SEO, which is when someone points to suspicious and poor quality links intentionally so that your site is affected by it and even penalized.
Therefore, rejecting links is not a simple marketing action, but something strategic that every person responsible for the marketing of the site must pay attention to.
It is important to know that there are different types of backlinks:
- Link juice : also called link equity , means the authority transmitted from one page to another through a link in the content.
- Nofollow links : do not transmit the authority of the page to the destination.
- Dofollow links : transmit the authority of the page to the destination.
- Root domains links : different domains that link to your site but are considered only a root domain, regardless of how many times they have linked.
- Low quality links : toxic or dubious considered to be of poor quality.
- Internal links : internal links placed within a page that lead to a page in the same domain.
- Anchor text : the visible and clickable text of a link, like this article on anchor texts.
Each one has its own characteristic and different effect on a site, but let talk specifically about low relevance links.
Google became especially concerned with them with the update of Google Penguin, which aims to identify and penalize poor quality links and also those that are not naturally conquered.
That is, the pages are eligible for a Google penalty for the links they send and receive. Therefore, a low relevance link can affect your strategy and make your traffic never be the same again.
But don$0027t worry, there always a way out!
With the practice of rejecting backlinks, we can prevent you from receiving suspicious links that negatively influence your SEO.
How to identify this type of link
Google is not as clear with users about the rating points used to identify a poor quality link.
What we have of information is in a mention on the schemes of links in the own page of Google, that approaches what is possible of penalization, being important to emphasize this part:
“Links intended to manipulate the PageRank or ranking of a site in Google search results may be considered part of a linking scheme and a violation of the Google Webmaster Guidelines. This includes behaviour that manipulates links to your site or links on your site that lead to external sites.
To make the identification, you need to have some analysis tools, but most of them are all paid, except for the Google Search Console.
The main tools used for this are:
- Majestic SEO
- Monitor Backlinks
In this text, we will show you how to identify negative backlinks through the Google Search Console and SEMrush.
Using the SEMrush
For those who use the tool, there are two options: a complete analysis (and manual) and an automated one (automatic), but depending on your plan you can$0027t check all the links in detail.
Starting with the automated form: you need to register your project and use the feature backlink audit where the tool makes a reading of all the links and presents the health of your project.
The second option to check the backlinks of your site or any other is to insert the domain in the search field and access the backlinks that appear in the dashboard to access the complete list.
After logging in, you will find the results and also some of the metrics used. The main ones to take into account are the PS (page score) and the TS (trust score).
These metrics were developed by SEMrush as a grade that evaluates the page and its degree of confidence, being that both go from 0 to 100.
You should evaluate the following aspects of the links in your analysis: page score , trust score and then to source .
I recommend that you always go in to check, even though it may be a new page without relevance or an old one without context and without relevance (which is recommended to be removed).
After finding the link, there are two options: you can ignore the domain as a whole (www.site.com) or the specific page (www.site.com/pagina).
But remember: if the page is already considered toxic by the tool, don$0027t expect less from the domain.
Using the Google Search Console
In addition to being a great tool for diagnosing your site, the Google Search Console can also be used for SEO.
That why we$0027re going to address it here: we$0027ll show how this type of link can be identified.
If you don$0027t have any paid tools, this can be a somewhat laborious activity, but we know that these tasks have the greatest effect on your blog.
In the GSC menu, access the search traffic part and go to the links to your site session .
In it you can see the domains that point and also the amount of links, and our work already starts there.
Is the domain name you are targeting for your site familiar and well known in the market? If so, that an excellent sign. But if it a domain you$0027ve never heard of, then go ahead and click on it.
After clicking, the GSC will give you a report with all the pages of your site for which the selected domain sends external links. It is very important that you click on the page and see what links are being sent to it, because that is where the danger lies.
It is also important that you access some of them (or each one) and see if the domain is not strange, improper and also if there is some context to be sending links to you.
This is because often these low quality links have no relation to the subject matter of your site and this can be a negative sign.
What you need to do now is to create a .txt file (the one in the notepad) and create a list of the domains that you have suspected and want to prevent dubious links from transferring their low relevance to your site.
The list will stay like this:
One suggestion is to always put the day and month in the name so you know when you last cleaned up and removed some backlinks from your site.
Removing unwanted backlinks
We come to the final and most important part of the matter: the time to remove the backlinks that can be detrimental to your site.
I hope you have made the list I have shown with the domains to be removed, because it will be used to upload and show GSC that you do not want to receive links from the address template.
Google own support page shows information on how to reject links, you can see here.
So let get down to business!
Scrolls to the bottom of the page and uploads a list of links to reject on the tool own page which is also highlighted on the page.
After that, you need to select the domain you want to reject links for Google Search Console to get the information right.
Now we$0027re going to move up the list. Remember that it must be a file in .txt format , even the notepad works.
Once you have uploaded and sent the file, you will be warned about the day, time, the file sent and the number of rejected URLs.
And that it!
It seems to be a complicated process but following the step by step things become very simple.
And now that you have learned in a practical way how to reject links that can harm you, it is also very interesting to learn how to get quality links to your site.
Why? The answer is simple: to become an authority in the eyes of Google .
Do you want to learn several other strategies to dominate the first positions? Know