Those who are part of the world of digital marketing constantly talk about SEO. There are different positions on this and many times some things are not very clear.
Today you will be able to get rid of all your doubts and understand better how it works. If you want to make SEO content that really works, you have to read this post.
What is SEO?
SEO – Search Engine Optimization, is nothing more than search engine optimization.
One of the objectives of all those who own a website is that it should appear in the first positions of a search engine, especially Google. To achieve this goal, you must create your content for SEO.
How to make content for SEO?
We must consider some factors that search engines use to place a page in the first places:
Refers to the popularity of the website.
The reasoning used is as follows, the more popular a page is the better its content. If a content is shared, it is because it is useful for the users. This gives the website authority.
Is the relationship between the searched content and the found content.
However, for a text to be relevant it is not necessary to place the keyword innumerable times, there are many other factors that help to measure the relevance of a content.
What steps should we take to create content for SEO?
To create a really effective content for SEO we must follow these 10 steps:
1. Choose your keyword correctly
To choose correctly your keyword, first you must have clear the topic you are going to write about, for that you can use Google Trends, which shows you the most popular contents.
With your chosen theme you should think about possible keywords and choose the one that has more searches and less competition.
To help you in this search there are some very useful tools, from the Google search engine, which by automatically completing a phrase already gives you an idea of the most searched keywords, Google Keyword Planner (free), SemRush (paid but efficient), WebSignals (free alternative to SemRush), among others.
If when checking your keyword the competition is great, start thinking about long tail keywords, they are longer keywords but with less competition. Think about your user intention before determining it.
Once you have chosen your keyword, it must be present in the text in a discreet way. You can vary it semantically, using synonyms, different phrases with the same meaning or changing the order, so your text will be richer and more natural.
Ideally, the keyword should be placed in the title, in a subtitle, in the introduction and in the conclusion . But remember, the most important thing is not to force its presence in the content.
2. Write for your buyer person
Defining a person is a task that must be done long before you start writing on your website.
Your buyer person is a semi-fictional representation of your ideal customer, therefore, when creating content, you must write for them.
Content marketing is based on a closer relationship between the customer and the company, that why you have to use a closer language and a tone with which she identifies.
3. Be original and creative
Not only do search engines give credit to creative and original content, your readers will thank you for it too.
It not a very pleasant experience, looking for a certain subject and finding similar texts addressing the same points, you have to be different. Before writing, take a look at your competition and try not to do the same thing they are doing.
A good idea is to create texts from different perspectives, if everyone is talking about an issue from only one perspective, then do it from another. This will certainly help you to create different texts.
Give special attention to the title, remember that it depends on it whether your readers follow or close your page, so take your time to create it.
4. Create valuable content
When you create a content give your reader something that really works. Don$0027t write a text just for the sake of writing it. Think about how valuable it can be for them and only give them something that is valuable. When writing it, consider the needs of your buyer person.
When we say valuable content, we mean both the information and the quality of the text, so great care must be taken with spelling and writing.
5. Choose the ideal size
It has already been said that the longer the text the better its SEO score, however if you write a large text without content, instead of helping you, it can hurt you.
Write enough if you have something of value to say, but write only what is necessary. Be objective.
6. Use links
Both internal and external links are essential for good positioning.
When linking to other websites, link to sites with authority.
Other sites will link to your page, which will also help you. For this you can doGuest Posting: you write for another page and the other page writes for your website. So each one puts links to its page from that text, making the authority of both increase.
7. Make your texts scannable
When writing, leave your texts in a pleasant way for reading. Divide your texts with subtitles and use a clear font.
Don$0027t write large, centralized paragraphs. Make paragraphs small and always with a left margin, this makes reading easier.
Use bold to highlight the most important parts of your text, without abusing them.
8. Choose images and videos
Images and videos are fundamental in your posts. Imagine a site without any visual stimuli, probably the user will not stay long on the page.
Therefore, create graphics and videos that draw attention to the issue you are addressing, this will leave your text richer.
On top of that, did you know that there is also an image SEO? Use it to your advantage.
9. Call to Action (CTA)
At the end of your text, induce the reader to do something, such as subscribe to your newsletter, leave a comment, share your content or read another post related to the one you have written.
Ideally, you should tell them using the imperative and in a few words. Here too, you have to be objective.
10. Review your article before publishing it
Once you$0027re done, do a general check. Although you have written with the utmost care, at the end, check it carefully.
Sometimes when writing, we can duplicate a word, forget an accent or some punctuation mark. In the last revision you will be able to correct all this and publish a flawless article.
As you can see, some of these practices are natural actions when writing, others have to be better thought out and when they are well used, they can lead us to the first page of a search engine. However, this must be done naturally, without anything seeming forced or exaggerated.
To further help you reach the top positions in search engines, download this ebook on SEO – The Ultimate Guide to Winning the First Page of Google, you$0027ll love it!