A SEO title is, like titles in general, the main responsible for communicating and presenting a subject, with the difference that it appears in search engines (such as Google) and has an additional purpose which is to help position and invite readers to enter a certain content.
The Internet is the main reference for people seeking information before consuming a product or service. Today, sites and search engines are the main source of information for Internet users, eager for data and relevant information.
Therefore, Search Engine Optimization (SEO) is a set of techniques and strategies that should be used to make a website or any other electronic address well positioned or even improve the positioning in organic results in search engines, such as Google.
Among many factors that exist to position, did you know that the title of your content can be a decisive issue for your business on the web? Creating a good title that draws the attention of search engines and people at the same time can be more complex than it seems. In addition to a lot of creativity, it is important to unravel the riddles of marketing to arrive at a perfect title.
When it comes to SEO positioning, your title can really bring success to your business or in the worst case, make your company offline. To better understand how to write a title that makes your company stand out in the search tools, follow the reading.
What is a SEO title?
The function of the SEO title, also called meta title, is to bring the reader to your content, that is to say, to make him/her interested in entering your blog post; unlike the internal titles that serve to make the reader read the complete content. Going back, Meta Titles and Meta Descriptions are text elements on your page, which should be used to describe your site to the search engines, but may not necessarily appear on your web page.
These elements are intended to give a little taste of what your site or content is, to the people who have found your page through the search engines. SEO titles have a significant influence on the click rate of your site.
It is important to remember that your SEO title needs to provide many details about how you are solving a problem that the user is looking for on the web, more commercial information and slogan on your home page, since most of the times, people do not know your company yet, but they found it in the search engines. Use keywords, to induce the reader to read your content showing the benefits and don$0027t deceive him promising what will not be fulfilled in the text.
How to build a good SEO title?
To build an efficient SEO title, it is worth following the advice we have gathered here. The classic structure for the objective of companies is to use the keywords, the trade name and the location of the company.
Please note that companies that are not bound by location on the Internet may omit this information. But if your business is local and you need to attract mainly the public of your city, add the location of your business in the title , so that internet users discover that your service or product is closer than they imagined.
Google offers a limited amount of space for displaying SEO title. Therefore, it is advisable to keep your title short, fast and attractive . Ideally, you should create a title between 50 and 55 characters, including spaces.
It is important to remember that the title SEO will not always appear the same in all search results.
When the target words match what people are looking for in the Google search query, for example, the search engine will deny the words corresponding to your title. This will affect the size of your title, so it is preferable to opt for the shorter ones.
A good SEO title should contain the use of vertical bars in the URL to separate the different topics or themes on your site in order to organize the content, and to make the reading of the title easier among so many others in the search engines.
Putting a friendly URL is also important because the meta title will not only appear in search engine results, but also in browser guides and social media entries. The code of the URL must be simple and functional to maintain the clarity and quality of the title and, above all, to make it attractive to the reader.
How do you write a title that your users are looking for?
The user search results have a direct influence on how your title will appear in the Google search. And today, the most important thing for Google, the main Internet search engine, is not the exact search for the keyword, but the semantic field and the semantic intention of the search engine or Latent Semantic Indexing (LSI).
Therefore, the objective should not only respond in the best way to the reader doubt, but mainly consider the semantic field of the business, since Google today is able to interpret the person search.
Thus, when the words used in the search by the internet user correspond to your meta title, Google will put your site or your content among the first and main results of the research.
Thus, to benefit from the correspondence of the results of the title, it is necessary to strive to create an objectification based on what your potential consumers are likely to be looking for.
One of the best ways to discover the details of your user search strategy is to look at the Adword Google Planner for the keyword. With the keyword planner, you can refine your title to get to exactly what your users are looking for.
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Strengthen your SEO title strategy, knowing the other techniques in the guide we have for you: