The main function of a SEO writer is to produce content that is optimized for the parameters of search engines, ensuring that web users find it and satisfy their doubts and needs with the information provided by these materials.
Becoming a writer is one of the best adventures for those who love to write! We say it with propriety and with all the desire to be heard.
Entering the field of Content Marketing is a challenge that many wish to achieve and, in fact, some do.
But, there is a big difference between being an SEO copywriter and becoming a great SEO copywriter. It may seem strange, but don$0027t worry, this is what the article we prepared for you is about and, thus, you will better understand what the characteristics of a successful professional in this task are.
To be an SEO copywriter and gain visibility in the Digital Marketing market, you need to learn (or remember) what SEO is.
Are you interested in improving your skills and being the customer preference?
Outstanding characteristics of a successful SEO writer
When an editor is motivated and decides to take control of his career, gaining recognition from his clients is only a matter of time.
Although it may seem utopian at first, it is possible to stand out in the midst of so many people, but we have to warn you that this mission is far from easy.
It is essential to have certain characteristics such as being curious, wanting to learn, constantly reading specialized articles on the subject .
It is also essential that the writer has a positive attitude towards constructive criticism and seeks to offer his or her best in the job.
We know that it is not easy for a novice SEO writer to have all these features, so we want to encourage you by stating that many of these skills can be learned, such as curiosity.
Therefore, if you want to stand out from the crowd and make yourself known in the media, you will need to take a stand on what is new in the Digital Marketing market, specifically in Content Marketing.
However, apart from enriching your list of features, you need to know details about an important subject: SEO techniques.
Are you ready to learn or refresh some aspects of the subject?
SEO: no mysteries and endless opportunities
It is impossible to be a great digital content writer without knowing what SEO is. And, considering that there are many people who like to write, you$0027re probably wondering what happens to those who don$0027t know.
Well, the truth is that, if a person only likes to write and is not attentive to the demands and requirements of search engines such as Google, it will be difficult (not to say impossible) to get visitors to your site, that is, he will write for no one or, rather: he will write for himself.
A copywriter who wants to work in this area and considers living solely from this work should understand a lot of SEO techniques.
For this reason, we recommend that you pay attention to what follows.
What is SEO?
By its acronym, Search Engine Optimization means search engine optimization.
And when applied to the text, extremely effective techniques are used to make the text look more attractive and cause Google to provide a quality seal, ranking the article as one of the best on a given subject.
In summary and without embellishment, there are three ways to generate traffic for a blog or website:
with shortcuts : the user recognizes your authority and has your address among his selection of favorites;
paid accesses: you invest in advertising on different platforms, encouraging the user to click to visit your content;
organic accesses : you produce useful and relevant materials, with SEO techniques, to be well ranked in Google and cause more clicks.
About these three options, it is necessary to understand that shortcuts are not built overnight.
So it seems clear that, if you have a website or blog, you should pay attention and invest in SEO-optimized articles.
If you do not yet have your own premises and you are already actively working with texts, it is essential that you develop your SEO skills.
Therefore, here are some concepts that you should master.
SEO Basics: What the Editor Needs to Know
Everything revolves around the key word. This guides from the guidelines to be developed, to the structuring of the content of the article. Understanding that a keyword is sometimes not just a word, it can become a whole sentence.
The goal is to tell Google algorithms that the post is working on a keyword.
Upon identification, the search engine indexes the article and presents it as a suggestion to users who research for that (exact or approximate) term.
You have to take into account the way you choose your keywords. To choose them, it is essential to consider the subject of the text, the structure, to use the Google Keyword Planner and to verify the characteristics of the chosen keyword.
Quick Tips for Making the Best Text in the Digital World
Below, you$0027ll see the basic SEO elements you need to add to your publication to achieve a good position in Google:
- Title : must have the keyword, even this must appear at the beginning of its structure.
- First paragraph : This is the paragraph that attracts the reader. It must contain the key word in the first sentence.
- Titles H2 : Subtitles used for the harmonious division of the text, at least one of which must contain the keyword.
- Images : The text must have at least one illustration or photo and, it must have the keyword in the Alt Text (hidden field that appears when the image is included).
- Meta description : Description of the article below the title in Google search. It is essential that it is short and contains the keyword.
How to search for the right keyword?
Searching for your keywords is an important process to get a good position in the result pages when your audience performs a search. That why we work with a process of accumulation of options that we then decrease.
The first step is to brainstorm with your team to define the issues that are of interest to your Buyer Person, then you can use the autocomplete and related search resources to increase the possibilities.
And finally complete the process using platform-specific resources such as SemRush, Keyword Planner, Ubersuggest and KW Finder, among several other options.
Why should you consider them?
Because it is these words that will create the navigator path to you.
Look at it this way, knowing clearly what word defines your solution allows you to create an access for everyone who has the need, because it makes a first segmentation that happens almost spontaneously, therefore, it reduces significantly the competition for the position.
The keyword is like a compass that guides the surfer when he is looking for something specific.
Which ones to choose?
Knowing how to choose keywords is very important. First of all, you must understand that single word keywords are more appropriate for large companies and brands.
For a Content Marketing strategy, long tail keywords are the most suitable.
However, we have to choose, among all the options, the one with the best performance, that is, to know which one is the most used in the searches.
For that we can use Google Adwords that will give us that information and cross it with information from Google Analytics. This way we will know which is the best of all options.
What factors does Google take into account when ranking pages?
Once we have defined our keyword, we must bear in mind that we must use it well in order for it to work.
To do this, you need to have the technique to be liked by Google, which uses more than 200 factors to determine the positioning of results in SERPs (result pages).
When we say that Google likes us, we mean that we must bring these factors into line with common sense.
- Distribution : using your keyword too much in the text can be harmful, it can be considered as a form of deception, the ideal is to use it in the title, in at least 1 intertitle and in the text two or three times, you can even use variants.
- Coherence : there are also semantic factors, the algorithm understands us and knows when we introduce a word out of context, that why the variations of the long tail help us, because they give us flexibility to introduce the keyword while maintaining coherence.
- Meta texts : finally we have all the meta texts, for example in the URL, in the tags and in the meta description.
Buyer Persona: a powerful resource for the SEO writer
To write the best texts you must create an ideal model, with defined characteristics that will serve as a north for your elaboration, this is what we call Buyer Persona.
It is not the same to talk to a man as to a woman, to an adult as to a teenager, to a public official as to a private official.
Adapting to SEO factors while maintaining narrative quality using your own language is the perfect combination for moving up the rankings.
How to Accompany Trends for Better Writing
Another interesting point is to be aware of search trends, as it is a way to understand how users$0027 interests change.
Trends have different lifetimes and we must integrate them into our choice of key word.
This will help you not only to keep your keywords up to date, but also to understand the context in which your brand moves, to seize opportunities and to stimulate your sense of innovation.
Research is an interesting source of information and, at the same time, a habit that drives you to study. The rule is simple: the better you research, the more you learn about the topic you are writing about.
Knowing what we are talking about is fundamental to the consistency of our text. Research, take advantage of the tools, measure metrics, search etymology of words, subscribe to newsletters find the information that nobody else has.
Long format: how to master this type of content for SEO
The long format content, although it seems strange to you, is a novelty on the Internet and there is still no consensus on its definition.
Some consider that with more than 800 words it can already be considered long, while others claim that it needs more than 2000. The important thing is that the short format content is no longer the main format of the contents.
It a bit like we were talking about trends, the instantaneous, fast and impulsive communication lost acceleration and a trend started that is marked by the times of sailors who study or research.
Many innovations are aimed at improving the Internet study experience. That is why long format content started to gain space, as it is generally more complete material.
The truth is that it is a difficult format for a writer, since it has the characteristics of keeping the reader engaged, presenting the information in an orderly manner and creating its own internal rhythms and dynamics. That why you must master this increasingly popular format.
Being a multi-writer: a fundamental skill
Being a professional writer puts us in the situation of elaborating texts for several sites and that is very interesting because it is also a way of expanding our repertoire and not getting stuck.
Writing for different websites is not a problem, it is an advantage because it allows us to vary our style and expand our creative possibilities.
How to write good titles for digital content
And we cannot stop talking about titles, one of the most important elements of a good SEO text.
The title has a double function, while announcing and capturing interest, it helps to structure the revision that the bots make to position the text.
A good title gets a click, produces a conversion, motivates you to want to know more about the content.
For this there is the 1/10 rule, which simply means that for each title you must create 10 possibilities. A typical rule of Content Marketing, we turn challenges into numbers.
We hope that by coming here you have understood that learning more details about SEO can be the difference between success and failure of an SEO writer. To learn about the latest trends in SEO 2.0, download our ebook on the subject.
Complete guide to reaching the top of Google ranking!