Every website or blog is like an old car.
The revision is not done in some time, some of the HTML parts are not from the original template, there are parts that were not changed since the car left the factory, among many other things. The result is a machine for which you have an affective bond, however, its performance is always of low potential.
Google Webmaster Tools (GWT) is like the toolbox. Constant daily use cannot fix your pages, however, it can direct you on what to do. Adjustments in the body (tags), in the carburetor (rotobts.txt), and even tips on which entries (search queries in Google) your site has better performance so that you can be oriented with respect to content production and can choose the keywords in Google Adwords. Learn how to use some of the main tools of Google Webmaster Tools to boost your site.
Entry in Google Webmaster Tools
Just as in Gmail or Drive, Google Webmaster Tools is a free service; but unlike these it has a small entry barrier: authentication. You need to prove to Google that you own the site. We recommend the easiest and fastest method: HTML Tag. After adding your site to GWT, click on the “HTML tag” tab. Copy the code.
If like most people you use WordPress, you can go to the menu, click on “Appearance” and then on “Editor” and paste the code where it is written .
Tools to pay attention to
Webmaster Tools has been around since 2005 (when it was still called Google Sitemaps) and offers many different tools. It is also updated with some frequency and some tools change their name. We will highlight some of the main ones.
1.- Data Highlighter
This tool is a way to manually help Google understand what your site looks like: where on each page the title, date, author name, images, etc. are located. With this tool, even without making a single HTML alteration to your site, Google can quickly identify data such as event dates, ratings, location addresses, and more, for anyone doing a search to find them quickly. It is not necessary to do the procedure on all pages, just do it on some pages of the same layout and Google learns to repeat the process.
2.- HTML improvements
Simple and useful tools: Report your site HTML errors so you can quickly correct them. Example: title tags too long or too short, title tags missing or not very informative, pages with the same title, etc.
3.- Search Queries
Webmaster Tools$0027 best and most popular tool answers the question: how do people get to my site? Here you will find out which keywords are being used in Google, on which pages of your site people click and what the audience is like on your site.
The use of this tool specifically in Webmaster Tools gained importance because of a change in Google Analytics. Since 2011 the number of keywords replaced by the text “(not provided)” in the Analytics results is growing every day.
In the tab Top pages you can see the most popular pages of your site. The results can be surprising. Learn to read the following metrics as well:
- Impressions: It the number of times your “snippet” search “printed” or “served” appeared on Google for someone.
- Clicks: The number of times someone clicked on your site when viewing it in search results.
- CTR: It is the click-through rate, it is the ratio between the impressions and the clicks. A rate of 10%, for example, indicates that 10% of the people who visit your site in the results clicked on the link.
- Average position: The average position of this page in the results: the lower, the better. The first page, of course, is the most relevant by Google as it receives the most clicks.
4.- Links to your site
This is the best way to measure the popularity of your site, besides measuring a very important factor for your SEO: links from websites or expert blogs. If the list is not too long, it may be time to reflect on the contents and/or make guest postings.
5.- Internal links
The other half of the orange. Google has a preference for well-secured sites, with an abundance of internal links and no “orphan” pages. You can quickly detect them here and also see which pages of your site will be able to receive a little more internal links.
6.- Content keywords
This is the list of the most frequently used keywords on your site. Pay close attention to this list, these are the words Google associates with your site.
7.- PageSpeed Insights
This tool is still considered experimental, available under the “Other Resources” tab, and is one of the first you should use. As you know, having a site that loads quickly doesn$0027t just help the SEO. Also, it provides a more satisfying experience for users. In the middle of 2016, do you still have the patience to make your site slow to load? Use PageSpeed to get personalized advice on how to make your site faster, for example, by optimizing images.
These are the 7 most basic tools of Google Webmaster Tools, they can be used by any user, even beginners.
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