Google currently determines consumer practices. Hence the importance of becoming friends with it.

The best managers are those who know how to allocate resources and time to develop digital marketing strategies.

Well, the opportunities for potential customers, new products and services on the Internet, are enormous. However, consumer practices in the market have also changed, whatever the segment. If you are still somewhat at a loss as to what methods or tools you could use to improve the effectiveness of your online marketing plan, you can search for them on the Internet itself. Google, for example, has many resources that businesses should not ignore or lose sight of. And most of these are free.

Google AdWords

This is Google main ad service, which takes advantage of Cost Per Click (CPC) advertising systems. The advertiser pays Google whenever a user clicks on their ad. There is also the Cost Per Thousand Impressions (CPM) in which the advertiser pays each time the ad counts a thousand views.

AdWords operates on ads you create, sourcing keywords specifically related to your business. The ads are displayed on Google and when people use those keywords, it displays your ad related to those words.

Such marketing might be a little expensive. However, a good combination of keywords makes it possible to advertise in a segmented way that fits the budget of any type of company.

Google Places (or Google Maps)

This resource allows you to show your customers indispensable information about your business, such as:

  • Exact location
  • Telephone numbers among other means of contact
  • Hours of operation
  • General information that may be of interest to anyone looking for your company.

If you don$0027t already have one, we recommend creating a Google Place as soon as possible.

Not only because you$0027ll be making it easier to search, but because this is the easiest way to get on the first page of Google. In addition to this, you can add a link to your website on the page that appears as a result.

Google Tag

If you$0027ve already created a profile on Google Places, consider trying out this new Google ad platform. Tags are symbols that appear next to your profile and indicate precisely where your business is located. This makes your business stand out, as customers can more easily find your location and other businesses around you.

Google Drive

This tool offers a great opportunity for collaborative projects. With a Gmail account, you have access to Google Drive. This makes the process of sharing content easier.

An advantage of this application is the exchange of information between the staff in your company and the updating of templates, images, documents or presentations. With this, they can add ideas and make changes in real time.

Google Alerts

With Google Alerts you can monitor specific keywords on the Internet and receive messages when certain terms or phrases are used. If you sign up, you can receive emails when someone mentions the name of your company, the products or services you sell, or those of your competitors.

This is a great way to keep up to date with the latest news and the busiest online searches. It will also give you the opportunity to answer questions effectively and adapt to the market more quickly.

Google News

In addition to keywords, a good manager can take advantage of some important news. This is where Google News can help you. Use the tool to keep up with the relevant news within your action segment.

Also, it serves to better plan the production of relevant high-impact materials. Combine these with content marketing initiatives and based on the newsworthy stories you find.

Google trends

If you want to develop a smart keyword optimization strategy you need to know Google Trends. The tool shows the most popular terms through frequency graphs, in several regions and languages of the world. This way, you will be able to evaluate the popularity of certain expressions and see how the demand varies according to geographical and temporal data.

Google Groups

Being part of a Google group will give you the opportunity to find action ideas in your activities and build relationships with customers and stakeholders in the sector. Just join your segment group, to exchange ideas or opinions. You will also receive evaluations after being accepted by the channel manager.

Google Analytics

This is one of the most important tools to analyze your website traffic and give you clues about the results of your digital marketing campaigns. The level of evaluation and monitoring is so rigorous and presents so much data, that you will quickly identify what you are getting right and what you need to change, allowing you the opportunity to improve your internet marketing.

On the other hand, would you be interested in being certified by Google Analytics?

With this article you will have the possibility to prepare yourself and make aware of the importance of having it: Google Analytics Certificate.

Google FeedBurner

The use of channels will create the opportunity for online marketing to grow beyond your reach. This tool provides that visitors to your website or social network can subscribe to view your content and receive regular updates of publications. It is useful for blogs, podcasts and news channels.

The various positioning factors on Google will certainly help your company go much further. If you didn$0027t already know about these tools and resources, it time to learn what they can do for your digital marketing and start using them now.

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