It looks like something out of a science fiction movie that talks about the future, but in reality it from the 9th century, the algorithm was born in Arabia. Basically, the algorithm is a system of calculations that manages to solve a numerical problem in some stages. For example our number problem is that we have 2:578,984,012 answers for a single question, reading all that would take us a lifetime and our boss asked us for the information in 15 minutes.

This is where our friends Google algorithms come in and discard 99.9999999999% of responses that are useless and the remaining 0.000000000001%, which could be useful, organize them into pages with nine results each, and reaching the top positions is a great goal of Digital Marketing professionals.

All this by crossing data in a mathematical equation, which progressively reduces the number of answers by matching them to the Internet user who asked the question.

A calculation of that dimension in Arabia in the ninth century was extremely fast, they solved it in three or four weeks.

Luckily today our friends make millions of such calculations, at the same time, in less than a second. This kind of thing only happens in the fantastic world of the Internet.

Was I too fast?

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Let start again

If you remember Altavista as I do, let me tell you… we$0027re old.

I don$0027t think kids today can even imagine a life without Google and its optimal performance in finding the information they need.

Well, a few decades ago, Google decided to be the first search engine that we would turn to whenever we needed to know about anything!

Moreover, it is not enough to press the “G” key in the browser, for it to suggest us to enter Google; that is, if it is not already determined as the home page.

Google has become an important factor in our daily lives, thanks to the need to always be looking for new information of any kind or to check the information we already have.

The challenge that Google decided to take on, led it to see that users were becoming more demanding and wanted more agile results, of higher quality and accuracy. So it didn$0027t take long to start creating systems like algorithms, which would allow him to give users all that.

What a task you gave us, the creators of information, too! Because now, Google algorithms require us to be aware in all areas such as our business, search engines, users, texts, creativity, relevance and all at the same time. In short, gave us the task to be worthwhile .

But don$0027t panic, it not that complex to reach. It is enough to be aware of the algorithms and apply their requirements to do better what we like to do: give quality information that solves the problems of our people .

Read on to learn about these algorithms.

Do you know what algorithms are?

You must have thought of those numerical programming schemes. Well, that the algorithms! Adding that they are also sequences that represent solution models.

To be more specific, as far as Google is concerned, algorithms are the tools it uses to determine the position in which your website will appear in search results.

According to Google, as such, algorithms are “computer formulas and processes that take questions and convert them into answers, based on more than 200 signals” and data structures, where elements such as the terms used by the user, by the website, by the topicality of the content, both the region of the person and that of the issuer of the information, theSEOandPagerank, are combined.

It is not an easy task, because there are millions of pages with useful information, therefore, Google has had to stop thinking like a robot, and think humanly. Crazy, right?

What happens is that he understood that people don$0027t like to waste their time, and certainly, going from page to page looking for the right information is delayed and, as Google is interested in preserving its users, he turned this time into happiness for them.

However, it should be noted that just as he cares about users, he is cunning in evading the comfort of the emitters. That is, with each algorithm it launches, the pages are prepared to meet the requirements, but as there is no lack of bad intentions, Google began to constantly change the algorithms to combat also the techniques not allowed, called black hat .

There are many Google algorithms, but here we will introduce you to the most peculiar: The animals that select the search results.

The Google Animals

When I think of algorithms, I imagine thousands of numerical formulas that, to be honest, I can$0027t read. But Google is certainly very cool, and since it knows that there are many of us who don$0027t understand programming terms, it decided to make them animals.

Yes, animals that seem to be nice, but have no remorse in penalizing us if we violate their rules.

From them we can know its basic operation and its main objectives to make Google a better site and a better search engine, however, to track each one is quite a difficult task. Well, they change more than 500 times a year.

Let look below at what these little animals in charge of monitoring the performance of searches are based on, so that we know at least what we need to sympathize with them.

Google Panda

Panda algorithm was launched in the United States in February 2011 and it didn$0027t take long to expand around the world. With its release, it affected more than 12% of search results.


Based on the quality analysis of the sites and penalizing those with copied, translated or low quality content that contributed nothing to the users and were well positioned.

What does Panda want?

Simple! Generate quality content that brings value to people. And this is achieved:

  • Keeping your page updated
  • Looking for ways to enrich your content
  • Controlling that others do not copy your content

The latter is certainly very complex. Therefore, you should try to index your content before your competition does. Google Panda should consider your content as a copy, even if it is the original. It has happened.

To be noted

Google Panda takes into account:

  • The percentage of bounce
  • The CTR in the search results
  • Length of stay
  • Number of visits

Similarly, think about who your audience is and what they need when you make your content. Take care of spelling and use keywords, but don$0027t make them sound forced or repetitive.

Nothing better than naturalness.

In this article on the main factor of SEO, we will tell you in more depth, how to handle these points that we have just mentioned.

What affects Panda

  • The classification of a complete site
  • In a specific section of the site or blog
  • Very short contents that do not provide the user with
  • Poor writing

What to do to avoid Panda penalty

As a tip, make your content fun to read. Use quotes, images, videos, computer graphics, any type of resource that you consider to make reading fun and informative.

Do not believe content without strategy. Detect your user needs and satisfy them with information.

And, if for some reason you feel that Panda might be penalizing you , you can check the status of your site and pages inside, with this tool:

This site also serves to check the status of your content according to the evaluation parameters of Google Penguin .

Google Penguin

Google Penguin emerged in April 2012. The launch of this algorithm managed to affect sites that tried to manipulate the positioning through artificial links in 3.1% of the queries in English.

So then, Penguin relies on avoiding low-quality links. His proposal is to suggest that we have in our sites, natural links to which the user also wants to enter and share.

The selection strategy, consists of promoting healthy linkbuilding , using links from other sites that truly provide necessary information and value to people.

In case you pay to appear in other places, Penguin also advises, that they are places where the public wants to find you. Otherwise, you$0027ll be penalized.

What can be done to enhance social linkbuilding ?

First of all, it is valid to adopt as a premise: Quality must be greater than quantity.

Google Penguin focuses on off-site factors, which is why it is so important for this algorithm to create value relationships with other blogs or sites.

However, it is not a question of getting a lot of links that do not contribute anything to your user. Google Penguin has its sights set on this. It better to focus on building good links, even if they are few.

To achieve building relationships:

  • Add buttons on social networks. So people can share your content
  • Create communities in social networks, for example
  • Promote the contents

You can check if you have been penalized by the Penguin, using the following tool:

It is important to verify this information, not only because you may incur this bad habit, but because you may become a victim of it.

Google Hummingbird

Google Hummingbird is the name of the platform that Google launched in September 2013.

The name of the algorithm refers to the precision and speed with which the meaning behind the words in a search is interpreted.

In this case, the hummingbird does not penalize the sites , but classifies and favors them according to the intentions behind the keywords used by the informant and the user need for knowledge.

So, what are you basing this on?

In reading the context.

Can a robot do this?

To a large extent, people construct their searches using phrases that transcend the mere typing of the keyword. In other words, Google now understands variables such as where, what and how , accompanied by a phrase that does not necessarily contain the keyword, but synonyms.

This is called: semantic searches . Hence the importance for us writers to also use keywords of the type long tail .

Google Pigeon

Google Pigeon is an algorithm that was launched in July 2014. Like the hummingbird, Google Pigeon does not penalize, however, it organizes searches by focusing on the relevance of geography.

Search positioning parameters

  • Distance
  • The location

From the user regarding your business, of course.

The pigeon organizes the results when the user searches focus on food or services, for example. The positioning that the algorithm does, depends on the record that you have in Google maps.

Google Pigeon gives users maps with multiple points of business, close to their geographic location.

In summary

  • Panda focuses on site quality. It looks at the content, how it is displayed and whether it offers value to the user.

He has a kind of obsession with the quality of texts, he does not like them to be copied and he does not tolerate bad spelling. Anyway… watch out for the Panda! Wherever you are, whatever you do; the Panda is watching you!

  • Penguin

    looks for spam and links inside and outside the site that do not contribute anything to the user.

It is said that before working for Google he trained the penguins of Madagascar. He is a ruthless detective who pursues the infamous BlackHats gang who falsely increase the metrics of their domains. He is very rigorous with that, if he finds out he penalizes you. The Penguin knows what you did last summer.

  • Colibri evaluates searches and sorts them according to what is relevant to the context the user has in mind.

It is perhaps the feminine part, instead of looking for problems and pointing at people, that tries to understand the user conversation in order to give them as specific answers as possible. In other words, it filters on the basis of the user historical interests. The Hummingbird sees beyond words, in places where most people speak before hearing the Hummingbird exercises semantics, the art of understanding what is being said. Imagine what the world would be like if it were only to control and penalize. Luckily there is the Hummingbird!

  • Paloma brings the results that have to do with geographical location.

Certainly the scientific thinking of the group, the Dove has a high vision of things knows perfectly the location and distance. Without it the other three would be an aimless emotion bomb. The Dove is the ground wire, the point of contact between the real user and the virtual user in a specific geographical coordinate. They have an excellent sushi in Hong Kong but it is on the other side of the planet, La Paloma knows the ten best Japanese restaurants within a mile of your house.

The 5th element

The Owl – 2017

Launched last year and becoming part of the routine user experience. The Owl, like the wisdom it represents, attempts a holistic reading and prevents unpleasant sneaking in.

More than an intelligence, it is an artificial wisdom that integrates the interesting with the adequate. It is a fair judge and it also penalizes.

Its main work is to increase the quality and authority of the content . What is false, what is misleading, what claims to be but is not, what is invasive and unwelcome have no place before your eyes. And he not only looks for them but also offers feedback forms to guide his work. It makes it easy to report such situations.

The Panda tells you the bounces, the Penguin watches you all day, the Hummingbird puts himself in your place, the Dove tells you the coordinates and the Owl ties up all the ends. Together they watch and influence the position of a web page in Google results.

Other algorithms

We focus, this time, to talk about the animals that Google uses to refer to 4 of its algorithms, however, Google has others such as

  • Caffeine: Started in 2010 and is in charge of providing a faster indexing of information to give results.
  • Freshness Update: An update of 2011 that started to give importance to the topicality of the contents.
  • Query encription: In 2011 Google started encrypting searches, i.e. hiding data by means of keys. The term not provided was born there to prevent users from unsafe spaces.

Mobile – friendly

Mobile devices became an authority in the world of possibility.

In the old days, the computer stayed at home and was like a relic that we took care of. There came the system installed in the cell phone and there we are now, with our (mini) computers jumping around without any fear of being broken.

We don$0027t know which one, the Panda, the Penguin, the Hummingbird, the Dove or the Owl, or maybe another lower profile that they are:

  • Caffeine that monitors indexation
  • Freshness Update: which rates the freshness of the contents
  • Query encription: that works with cryptography and alerts users of unsecured spaces.

In short, we don$0027t know which of them, maybe all of them, monitor the adaptability of your page to mobile devices. That why you should always be alert because the search engines find you, and the algorithms are constantly being updated, for example, the panda already had more than 30 and the Penguin 7 updates, between confirmed and unconfirmed.


As mentioned above, Google constantly makes changes to its algorithms and does not notify users of such updates. They simply occur gradually.

That why I recommend you to be aware of your positioning using the tools,Google Analytics, for example. There nothing to be afraid of if you have the information!

And remember, as a last piece of advice, the key is not just to please the Google algorithms, or the Google animals in this case, but more importantly, you must be valuable to your users. It is they who will ultimately determine whether what you are delivering is of quality and meets their needs.

If you have any questions, leave them in the comments and we will help you solve them. Share this article on social networks, see you in the next post!

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