Does using bold in the text impact on Google ranking?

By May 22, 2020No Comments

One frequent doubt I get is that if bold letters are one of more than 200 Google positioning factors, are blogs that use it penalized or ranked better?

Bold is not a factor that directly impacts on the ranking of the blog pages, but it is an essential element for the scannability of the post.

With the help of bold type it is possible to highlight phrases that might go unnoticed by readers. By placing a background on some sentences, the reading becomes more fluent, which can positively impact the time users stay on the page.

So we can say that bold has an indirect impact on page positioning , once:

  • decreases the bounce rate;
  • increases the length of time the pages remain; and
  • significantly improves the user experience.

It is important to note that bold type, when used excessively and in any position in the content, can negatively affect the user experience, making the text difficult to read and contaminated with so much outstanding information, making the reader lose interest in reading.

Therefore, use the bold ones, but with conscience and only in phrases that really deserve to be highlighted and that cannot go unnoticed by the reader.

A tip, this time related to people using the “HTML” tab of WordPress -where the content code is- is that there are two ways to bold the content: , or .

The code {strong} is used for emphasis, while {b} it is more visual. This is because the crawler used by visually impaired people only understands the code {strong}; and does not read the code {as a phrase that deserves to be highlighted.

On the other hand, in case you uninstall the HTML 4.01 and XHTML plugin, the elements with the code {;b} continue in the content as if the plugin had never been installed.

If you have any questions, leave a comment and I$0027ll be happy to answer. I also want to leave you some contents that can continue helping you in your learning:

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