Many people who do business and work in the virtual world have questions about how to get their audience attention. That may be one of the reasons why you$0027ve come here. Don$0027t worry!
Discovering a more effective way to attract consumers, as well as transforming them into clients, using the virtual medium, is a frequent question. One of the ways to improve the visibility of your site or blog is through a more effective position in search engines.
Here you will find fantastic information about how to position a site in a short time by using practical SEO. Did you like the idea of knowing this tool and positioning your site or blog in a short time? Stay with us and discover some secrets!
What is SEO?
The expressionSEOsignifies Search Engine Optimizatio n, that is, optimization for search mechanisms. This is a set of strategies with the aim of improving and enhancing the position of sites and blogs on natural, also known as organic, results pages. As a consequence of this better positioning, the brand achieves more conversions, but what are these conversions about? Converting means transforming, and this conversion can produce a lead, a purchase, a link or a form, among other options.
What is the urgency of appearing on the first pages of Google?
Nowadays, the web is a universe that offers infinite possibilities. Undoubtedly, companies and professionals have discovered that in the virtual environment many businesses can be carried out. Thus, they understood that the best thing is to have it as a friend. It is possible that they are thinking about how to have a good relationship with the Internet. The best answer we can give is: By knowing it. And taking into account techniques like SEO is a killer way to do that.
In a world where the web is taking over business, it is essential to find a way to stand out from the crowd. Knowing ways to improve your visibility, finding SEO techniques that will boost your results and improve your position in search engines is a smart way to do that. Nowadays, a considerable part of business transactions start with a simple search on Google and other engines. Appearing at the start of the search is an important factor for the growth of your business , so SEO software and techniques are a must.
How can I use SEO techniques for better positioning?
The SEO strategies are divided into two aspects: SEO On PageySEO Off Page.SEOOnPay refers to any factor that can be configured. These factors are inside the site or blog. This means that when we talk about SEOOnPage we refer to the aspects that can be controlled. Optimization can be done in terms of text writing with the use of keywords, improving the performance of the site, among other options. The basic internal optimization can be done in the editing systems of the site pages or blog (WordPress, Wix, Blogger, etc) or through the HTML code.
ElSEO OffPage is a set of techniques and activities that take place outside the site or blog. Therefore, we can say that this quality of SEO is related to external links to the site/blog. It is a work that encompasses goals and results that cannot always be controlled . Through the implementation of these strategies it is possible to help search engines to identify what others think about you (referencing links from your site or blog), therefore, applying these techniques is essential to improve the positioning of your business.
How to position a site in a short time?
Within the group of questions that most concern professionals and companies when talking about search engine positioning, there is one that stands out quite a bit and deals with how to position a site quickly. This mission is feasible, but it requires a little effort and knowledge.
Appearing on the first three pages of Google is essential for the success of your brand. It can even be decisive for the performance of your company. This is valid for all companies that have potential customers on the Internet. Achieving a good positioning in a short time is possible thanks to digital marketing techniques, including SEO tactics.
QualityScore great:4 secrets no one told you
SEO works in an organic way and often does not demand financial investment. This is possible considering the use of keywords related to the content of the site. Now, we will present you four ways to make better positions quickly and effectively:
1- Research the relevance of key words
To achieve a good positioning in Google, this step is fundamental. Working with keywords with a large number of searches is indispensable. To find these terms you can use some free tools such as Google Tr ends or Google AdWords Pl anner These two sites are great for helping you find the best words to associate with your content.
2- Optimize the title
The keyword choice should appear in the title of the content. It is important that this component has a certain number of characters (between 50 and 68). Use the essential tagtitle for the positioning of your page. This is because Google algorithm aims to show the most relevant results to users. If we perform a search and none of the results are related to the keyword, there is no way to position.
3- Optimizes metadescription
The meta description is a brief description of the page content. It should contain the chosen keyword for the text and be approximately 153 characters long. As it is not a Google ranking factor, the focus should be on describing the content of the page accurately and serving as a lure for users in organic search.
4- Usability and accessibility
A site with good accessibility and usability is found in the searches and has all the necessary information. Thus, it usually exceeds the expectations of the visitors. The ideal is that the consumer gives three clicks to reach his goal, at most.
The key word is fundamental. The same word can position well and then fall. That is why it is important not only to find it but also to follow it up and, if necessary, change it. The following platforms can help you with these tasks: SemRush, Wordplanner, Ubersuggest and KW Finder.
Matching your site or blog to the factors that make up the search algorithm is something that will make you gain positions with speed. Here is a list of 20 points for you to check that process.
1.Title tags: it is the most important tag, it must have between 40 and 70 characters.
Meta descriptions, always below 160 characters and containing the keyword.
3.Friendly and keyworded URLs.
4.The title in H1, applies the rule of 1/10.
5.Optimize the images, label them.
6.Use your keyword in the first 140 characters of your text.
7.Intertitles H2 and H3 make both navigators and engines easier to read.
8.Include variations and synonyms of your keyword in the contents.
9.External links. Increase your authority.
10.Internal links. Increase the stay of the Googlebot and your visitors.
11.Publish Long Form Content, a content with more than 1,000 words performs better.
12.Create easily “scannable” content.
13.Keep your page fast.
14.Place buttons to share on social networks.
15.Work to increase your CTR, as this low metric can mean that your content is not useful.
16.Reduce the bounce rate, a high number represents that your contents are inconsistent.
Use Rich Snippets , concrete answers to a specific question can win the zero position.
18.Use easy to read fonts.
Perform internal navigation strategies to increase clicks on your domain.
How to index my pages
To appear in the SERPs your page has to be in the index and sometimes the robots take time to find you, luckily there are some ways to speed up that process.
- Create a sitemap of your domain to inform the engines every time you add a page and the frequency of publication.
- Submit that sitemap to Google Webmaster Tools and all your pages will be indexed quickly.
- Submit your site URL to the search engines, it direct and simple, but not fast.
- Negotiate with an indexed site that links to your domain.
- Place your site address in your social network profile, the bots move by links.
- Use FeedBrune a Google RSS management program, login with your account and submit the URL.
Now let go to the not so objective part, which is the ascension in the positions of the SERPs by all that we talked about before adding the quality, relevance and usefulness of your contents delivered at the right time by the right means . To achieve this we must idealize a strategy
Defines the objective: can be to increase the CTR, increase visits, convert into leads or qualify them, among many other possibilities. The important thing to know is that there are no general campaigns, they always have a specific objective.
Budget: You should always work with a budget, it doesn$0027t matter if it is a lot or a little, the important thing is to understand that the action must be budgeted.
Person: The Buyer Person is a tool that serves to obtain information about the habits and trends of our audience. It involves creating a character based on real data in order to structure our strategy. From the Buyer Person we will obtain, in addition to information on their interests, information on the channels they use most and their schedules.
Plan: Create an action plan to implement your strategy. Use it to compare results as you go along.
Defines the channels: Which channel does our Person use the most? Social networking, email or just browsing? By understanding this, we$0027ll know where to channel our content.
Set a frequency: being predictable and constant is very important because our audience starts to expect our contents and at the same time the algorithm values the activity of your page.
Editorial Calendar: Create an editorial calendar in which you set the duration of your strategy as well as the shots and publications.
Collect content: the contents are the essence of the strategy, if we do all this work it to find the place and time for the user to meet them, so we shouldn$0027t let him down. Gathering content is a way to guarantee quality.
Monitor the metrics: and finally set the metrics compatible with your target and monitor them daily.
SEM – Search Engine Marketing
SEM means Serching Engine Marketing and is the name given to the set of marketing practices for positioning a web page or a blog in the top positions. However, in the world of marketing the meaning was limited to paid ads. We could say that SEM has a second meaning which is marketing positioning AdWords .
What is the SEM for?
To better position your paid ads, in all SERP the first three positions are paid. The fact that they are paid does not guarantee their success, because other companies also pay to position.
The SEM path
It is the shortest path to positioning, unlike SEO the SEM can give you results in 24 hours. You must buy the keyword you have chosen as the one that most responds to your Person query and the price will depend on the position of your page and the demand for that word.
The position: is obtained by whoever offers the best price for that word.
The price: when you buy your keyword you are informed of an estimated value of the word and a forecast of the number of clicks.
Budget: you have the possibility to establish a budget with the daily values to be paid, if any offer exceeds your value you will be left below.
Segmenting: is the key to performance, you can do it by territory, age range, language, etc.
Display of your ad: you can also choose whether to display your page only on the search engine or also on partner search engines and sites with related content.
By following these tips and investing an affordable amount you can quickly get the top positions.
Using SEO tools for positioning is one of the fastest ways to achieve good results. So, now that you know more about the subject and are in on the secrets, undertake a good strategy and get to the first page of the search engines. Take advantage of this opportunity and download the e-book “SEO: The definitive guide to conquering the first page of Google”.
Complete guide to reaching the top of Google ranking!