Marketing

Landing page: what is it, how to create one and with which tools?

When the topic is conversion of visitors to leads, the landing pages are one of the main responsible for this action. Simple and elegant design,…
Marketing

What is benchmarking and what benefits does it bring to companies

Benchmarking is an in-depth strategic analysis of best practices carried out by companies in the same segment as yours. Benchmarking comes from the English word…
Seo

Basic SEO: how to grow your traffic when you know nothing about SEO

Contrary to what many think, SEO (even if extremely technical) is not a seven-headed monster. In this content, Letícia Nonato teaches how to build an…
Seo
Dofollow o Nofollow, ¿qué implementar?
Seo
SEM: know search engine marketing and how to use it to boost your brand digital presence
Seo
Does using bold in the text impact on Google ranking?
Seo
How to plan, execute and measure a successful content strategy in a marketing plan
Seo
Google insight: the allied strategy to anticipate results
Seo
Types of keywords: which ones exist and how to explore them in your SEO